Breakfast, pizza and gourmet hot dogs, all out of one door on 2nd Avenue.

Four names, one front door. Your own site gives each brand its own personality, which is right for the brands and a hard read for somebody who has never been in.

So the address is the headline and the four kitchens are the answer to it. Every name with its suite and its phone number, in one list, before anybody scrolls to a menu. A customer who only wants a cinnamon roll can see where to go and who to call in about four seconds.

Two things in that list I need you to check. I have DogCraft sharing a counter with Dough Riot because they share a phone number on your site, but your site never actually says which suite DogCraft is in. And I have written the four one-line descriptions myself from your menus. Change any of it that is wrong. None of those sentences are yours yet.

Everything above came off your own website, nowhere else. No review sites, no delivery apps. One change worth flagging: your breakfast menu heading reads Breakfast Burrito's and it is spelled Burritos here. Say the word and it goes back.

There are no prices anywhere on this page, and that is on purpose. You do not publish them, and no number goes in front of your customers unless it came from you. Send me the current sheet and every one of these blocks takes a price column.

The reason this section is the argument. Right now the only way to read your food is to open your site and click through four separate brand pages, and two of those pages would not give up their menus even to me sitting here trying. Everything above is ordinary web text. It loads on a phone in the parking lot, a search engine can read every dish name in it, and a customer can copy one and text it to whoever they are meeting.

These are your own photos, off your own website. The crab cake Benedict is at the top of the page, and the pizza, the hot dog and the bacon cinnamon rolls are here. Nothing is stock and they hold up well on a phone.

Frame 06, the frontage, is my recommendation for the top of the page instead. The Benedict is up there now, but a shot of the building is what helps somebody who has never found you before. Send one and it takes the top spot, and the Benedict comes back into this grid.

One thing I would rather ask than assume: are they yours to hand on? You published them, which is not quite the same as you taking them. If somebody shot your food and licensed the images to you for your own site, that license is yours and it does not automatically travel to a page I built. Say they are yours and this stays as it is. Say they are not and I will pull them the same day, no argument and no hard feelings.

Frame 05 is the one that earns its keep week to week. A seasonal special, a board special, whatever is new. It is the one frame worth changing often, and swapping it is a text message rather than a rebuild. Anything you already have on social or in your reviews works. Send what you have and tell me where it goes.

Two or three lines from real customers go here. Somebody deciding where to eat trusts another customer faster than anything a page can say for itself.

Point me at the reviews you are proudest of and they go up properly, no names attached. A card by the register keeps a steady supply coming if you want one.

A page that shows a stranger somebody else was happy here does more work than adding more photos.

Your Dough Riot hours read differently on two pages of your own site. The homepage has closed Monday and Tuesday, lunch at 11:30, dinner from 4:30. The Dough Riot page has open seven days a week, 11 to 8:30.

Both sets are on the page here with the source under each, so nothing is guessed. Tell me which one is right and it becomes a single line.

While you are in there. Your breakfast and lunch hours are the one set that agrees everywhere I looked, including on the city visitor listing, so those I trust. And there is a personal email address published on one of your brand pages. I have deliberately kept it off this page. If you want it on, say so, and if you would rather have something at your own domain instead, that is a ten-minute job.