Concept preview · prepared for Jo Jo Macs · not a live website

300 SW 2nd Ave · Downtown Albany, Oregon

Four kitchens. One door. You don't have to know which is which before you walk in.

Scratch-made Southern breakfast and lunch, built-to-order pizza, a hot dog menu that got out of hand in the best way, and cinnamon rolls until they run out. Suites 111 and 112, on the 2nd Avenue side, across from the PX Theatre.

Call (541) 350-5023 Get directions

Which counter, and which number

Same building, same block, two suites. Every name below carries its own counter, its own phone and its own menu, so nobody is guessing on the sidewalk.

Jo Jo Macs

Suite 112 · (541) 350-5023 · breakfast, lunch, and dinner Friday and Saturday

Scratch-made, made to order, with a Southern lean.

“At our core, we believe that cooking is an art form. It's a canvas for creativity, a dash of daring, and a whole lot of heart.”

Monday to Friday9:00 AM – 3:00 PM
Saturday and Sunday8:00 AM – 3:00 PM
Dinner, dine in — Friday and Saturday5:00 PM – 9:00 PM
Dinner, takeout and delivery — 7 days5:00 PM – 9:00 PM

Published on your homepage. These are the one set of hours that agreed everywhere I looked, including the city visitor listing.

Sweet tooth

  • Sweet Cream Pancakes
  • Carmel Apple Pancakes
  • Peach Cobbler Pancakes
  • Blackberry Cobbler Pancakes
  • Raspberry Coconut Pancakes
  • Legendary French Toast
  • Caramel Apple French Toast
  • Banana Fosters French Toast
  • Maple Glazed Bacon French Toast
  • Cinnamon Rolls
  • Wake N' Bake
  • Southern Beignets
  • Fruit Yogurt Parfait
  • Chicken & Waffles

Breakfast classics

  • The O.G.
  • Biscuits & Sage Sausage Gravy
  • Chicken Fried Steak
  • Pan Fried Potato Pancakes
  • Cheesy Corned Beef Hash
  • Sunrise Combo

Eggs Benedict

  • Classic Benedict
  • Spicy Sriracha Benedict
  • Meat & Potatoes Benedict
  • Mushroom & Spinach Benedict
  • Blackened Shrimp Benedict
  • Smoked Salmon & Capers Benedict
  • Black Truffle Benedict
  • The Tex-Mex Benedict
  • Steak & Egg Benedict

Omelets and scrambles

  • Meatatarian
  • The Herbivore
  • The Athens
  • Denver
  • Pepper Jack Attack
  • Caboodle Scramble
  • Mexican Omelet
  • Blackened Blue Omelet
  • Breakfast Tater Tot Scramble

Breakfast sandwiches

  • French Toast Bacon Jam Breakfast Burger
  • Jumungus Breakfast Bagel
  • The Monte Cristo XL
  • B.E.L.T.C.
  • Wake N' Bake

Breakfast burritos

  • Classic Breakfast Burrito
  • Shredded Pork Breakfast Burrito
  • California Breakfast Burrito
  • Country Breakfast Burrito

Grits

  • Corral Style Grits
  • Southern Bowl
  • Cheesy Shrimp & Grits
  • Smoked Salmon & Grits

Gourmet oatmeal

  • Blackberries N' Cream
  • Caramel Apple Blueberry
  • Strawberry Banana Caramel Cream
Lunch and dinner, dish by dish

Your lunch runs Gourmet Salads & Wraps, Po' Boys, Burgers & Stuff, Bangers, Wings & Loaded Tots, Mac Attack, and Southern Sides. Dinner runs Gourmet Salads, Wings and Baked Potatoes. Those section names are yours. The dishes under them would not load for me. Send them and they go in.

Dough Riot

Suite 111 · (541) 598-4116 · pizza, wings, breadsticks and salads

“Your Pizza, Your Rules! Pick your sauce, pick your toppings. If you can dream it, we can bake it.”

Also saucy boneless wings, golden-fried jo-jo's, garlic breadsticks, and a crisp salad.

Version one — published on your homepage
Monday and TuesdayClosed
Wednesday to Friday, lunch11:30 AM – 2:30 PM
Wednesday to Friday, dinner4:30 PM – 8:30 PM
Saturday and Sunday4:30 PM – 8:30 PM
Version two — published on your own Dough Riot page
Every day11:00 AM – 8:30 PM

These two do not agree, and both of them are yours. Neither is printed as fact anywhere else on this page.

The build-your-own list

This is the one menu I could not get out of your site at all. Sauces, crusts, toppings, wing flavors, salads. It is a build-your-own, so the list of choices is the menu. Hand it over and it goes in as text.

DogCraft

Suite not confirmed · (541) 598-4116 · gourmet hot dogs

From plain and honest to genuinely unhinged. The section names below are yours and they are better than anything a website should try to improve on.

Casual dog selection

  • Chili Cheese Dog
  • The Usual Suspect
  • Kraut Dog

Dogs with attitude

  • Nacho Average Dog
  • Hot Honey Sriracha Dog
  • The Ghost Dog
  • The Ooze Hound
  • The Wing Man
  • Linkin Pork

The international dog park

  • The Dog Father
  • Feta Late Than Never
  • Le' Woof
  • Caprese Dog
  • Puppy Love
  • The Loaded Glizzy
  • The Hatch Hound
  • Club House Dog
  • The Hula Hound
  • The Bark-B-Q
  • The Midlife Crisis

Beverages

  • Coke
  • Diet Coke
  • Cherry Coke
  • Sprite
  • Orange Fanta
  • Root Beer
  • Fresca
Which suite is DogCraft in?

I have it sharing a counter with Dough Riot because they share a phone number on your site. Your site never actually says which suite DogCraft is in. One sentence from you settles it.

The Original Cinn

Suite 111 · (541) 350-5023 · cinnamon rolls and pastry

“Fresh Cinnamon Rolls Made Daily!” and “Discover The Craft Behind The Bite.”

Open until supplies last, which is its own kind of advertising.

Monday to Friday9:00 AM – 3:00 PM
Saturday and Sunday8:00 AM – 3:00 PM

Published on your homepage. Your about page says 7 days, 9 AM to 3 PM.

What else is in the case?

Your site names the cinnamon rolls and nothing else. If there is more in the case, a list of six or eight things here is what turns a walk-past into a stop.

Note for the owner, not page copy

This layout is the one real decision on the page, so it is worth a minute.

You have four names and one front door. Your own site gives each brand its own personality, which is right for the brands and a hard read for somebody who has never been in. So I did not merge them and I did not split them into four pages. I made the address the headline and the four kitchens the structure of the whole page. Every name carries its suite, its phone, its hours and its menu in one place. Somebody who only wants a cinnamon roll can see in about four seconds where to go and who to call.

Every heading and every dish name above was read straight off your own website on the 31st. Nothing is invented and nothing came off a review site or a delivery app. I fixed one thing: your breakfast menu has a section headed Breakfast Burrito's and I spelled it Burritos. Tell me if you want it back.

The four one-line descriptions are mine, not yours. Change any of them. None of those sentences are yours yet.

There are no prices anywhere on this page, and that is on purpose. I could not find a single price published by you anywhere I could reach, and I am not putting a number in front of your customers that I have not seen you set. Send the current sheet and every block above takes a price column without me rebuilding anything.

The food, in your own photographs

Four of these are yours, off your own website. Two frames are still empty and the note underneath says who can fill them.

Crab cake Benedict Pizza DogCraft hot dog Bacon-topped cinnamon rolls
05
The room, from standing height
06
The door from the sidewalk, with enough of the building to recognize
Note for the owner, not page copy

Those four are your own photos, off your own website. The crab cake Benedict, the pizza, the hot dog and the bacon cinnamon rolls. Nothing here was shot by me and nothing here is a stock photo. They hold up fine on a phone, which honestly surprised me a little.

One thing I would rather ask than assume: are they yours to hand on? You published them, which is not quite the same as you taking them. If somebody shot your food and licensed the images to you for your own site, that license is yours and it does not automatically travel to a page I built. Say they are yours and this stays as it is. Say they are not and I pull them the same day, no argument and no hard feelings.

Frame 06 I will take myself when I come in, and it costs nobody anything. Frame 05 is the one worth doing properly. Four kitchens running out of one room is unusual and there is not a single picture online that shows what that actually looks like.

What people say

Left empty on purpose. I would not write one and I would not lift one I had not read.

A line from a real customer goes here.
Note for the owner, not page copy

This is the one section I could not build at all, and it is the section that sells food. A page like this normally carries two or three real sentences from real customers. I could not get hold of a single quotable line for you from anywhere I could reach.

To be clear about what that does and does not mean. It does not mean nobody has said anything nice, and I am not telling you your reviews are bad, because I have not read them and I will not pretend I have. It means the good things people have written about you are sitting somewhere I could not open, doing nothing for you.

Two ways to fill it and both are cheap. Point me at the reviews you are proudest of and I will quote them properly, no names attached. Or put a card by the register. A page that shows a stranger somebody else was happy here does more work than another photo of a pancake.

Which door

300 SW 2nd Ave, Suites 111 and 112, Albany, Oregon 97321. Two Rivers Market, on the 2nd Avenue side, across from the PX Theatre.

Get directions
Note for the owner, not page copy

Open your own site on your phone and read the hours for Dough Riot twice, on two different pages. Your homepage says closed Monday and Tuesday, lunch at 11:30, dinner from 4:30. Your Dough Riot page says open seven days a week, 11 to 8:30.

Both of those are yours and they cannot both be true. Somebody reading the wrong one either drives down on a Monday to a dark counter, or skips you at noon on a Wednesday because they think you open at 4:30. I have no way to tell from out here which is right, so I put both on the page with the source under each. That is the only honest thing to do with it, and it is not how it ships. One sentence from you and it becomes one table.

While you are in there. There is a personal email address published on one of your brand pages. I have deliberately kept it off this page. If you want it on, say so, and if you would rather have something at your own domain instead, that is a ten-minute job.